I’m a firm believer in the importance of letting your clients or customers get to know the person behind the business. Why? 

At the end of the day, we’re really all in the people business—and those connections matter. Especially for photographers like me, I know that potential clients want to feel at ease and confident that I have their best interests in mind. After some years on Instagram, my best tip for creating these connections is being sincere in the connections that you make. I would love to hear about some of the connections you have made through social media.